Progress Report...

Suhur, Natasha and Yasmin came together to create our ideas for our production. As we are doing a 2 1-min cinema adverts we decided that we will go with the split screen concept for our production. To further make our vision come true we decided that we create a 40 shot storyboard and we met up during the week to place our shots in the order we would like to film. Furthermore, we have created a script for our production which is two pages long. After that we have now got our camera in place to film.

Progress Report

Suhur, Natasha and Yasmin came together to create our ideas for our production. As we are doing a 2 1-min cinema adverts we decided that we will go with the split screen concept for our production. To further make our vision come true we decided that we create a 40 shot storyboard and we met up during the week to place our shots in the order we would like to film. Furthermore, we have created a script for our production which is two pages long. After that we have now got our camera in place to film.

Action Plan

Progress Report...

CRE Research ...

CRE

Their job is to promote equality and human rights, and to create a fairer Britain. They do this by providing advice and guidance, working to implement an effective legislative framework and raising awareness of your rights.

CRE was a non-departmental public body in the United Kingdom which aimed to tackle racial discrimination and promote racial equality. Its work has been merged into the new Equality and Human Rights Commission.

The commission was established by the Race Relations Act 1976, passed by James Callaghan's Labour government.

The main goals of the CRE were:

> To encourage greater integration and better relations between people from different ethnic groups.

>To use its legal powers to help eradicate racial discrimination and harassment.

>To work with government and public authorities to promote racial equality in all public services.

>To support local and regional organisations, and employers in all sectors, in their efforts to ensure equality of opportunity and good race relations.

>To raise public awareness of racial discrimination and injustice, and to win support for efforts to create a fairer and more equal society

http://www.equalityhumanrights.com/

Planning and Research...

Research into the genre

Within our particular genre we have found that the use of urban grime music could be used to exemplify the area in which the youths live within. This genre is particularly used within knife crime adverts and films such as Adulthood and Kidulthood. However, we think it is most suitable for our adverts within the first few shots where we aim to manipulate audience’s perceptions of youths and change their stereotypical view of black youths. however, we still aim to follow the conventions of the genre so that audiences are familiar. As we aim for an audience of A/B to change their perceptions and an audience of D,E to influence them about the change so they can identify with the issues we will use our soap opera genre to successfully convey a production that reflects the zeitgeist. The first few shots after watching many knife crime adverts; we aim to use high angle shots and high key lighting as within usual youth adverts there are a low key lighting which does not challenge the stereotype- conventions in which we aim to follow.