Xmas Task #3

Historical Text






Engadget famously called out Sony’s multi-vignette PSP campaign in 2006 as being clearly racist. The ads were promoting the new ceramic white PSP. The ads featured an aggressive, strong-looking white woman clawing, clutching and otherwise dominating a subordinate black woman. The campaign was universally panned as racist and Sony yanked the ads, apologizing for its lack of sensitivity.


This ad was produced in 2006, I chose to pick an ad in 2006 as due to the slave trades back in the day most of the adverts were racist and was going to stay that way as long as the white upper class people had the upper hand. Nevertheless slave trade has ended a long time ago so there would be no use for racist ads to be shown, this was not the case however in 2006. The world has become a multi-cultural society so when analysing this ad I was fairly surprised that in 2006 the negative stereotypes of black women was portrayed this negative they were connoted as completely useless.

Moreover due to this ad being in 2006 and the Cadbury Dairy Milk advert being in 2009 this shows that with the amount of complaints being showed and heard, the message still is not going through as there are still racist adverts being showing in today’s society.

The black woman in this ad is shown as useless and insubordinate. This can relate to the way black women were portrayed back in the 60s and 70s. As they worked for the upper whiter class as slaves and also the use of them selling themselves for the white upper class men shows they were nothing and the ad shows that black women portrayed as “isolated” and “alienated” from today’s society.

#2

Golly: now we know what’s truly offensive

http://www.telegraph.co.uk/comment/columnists/charlesmoore/4520977/Golly-now-we-know-whats-truly-offensive.html

Police seize golly dolls

http://www.manchestereveningnews.co.uk/news/s/1002/1002078_police_seize_golly_dolls.html